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WNN - Portland Press Herald - Interviews

Tim Archambault

VP, New Media and Digital Operations

Tim Archambault, a native Mainer with 13 years of experience in online innovation and technology, joined MaineToday in July 2010 as vice president of new media and digital operations.

Archambault has had broad experience in online publishing, most recently as director of new media innovation and technology for Herald Communications, a Utah-based subsidiary of Lee Enterprises, which publishes news and advertising in 53 U.S. markets. Before that, he was online manager for the Bangor Daily News from 1997 to 2008, when he led various efforts to develop website content, attract readers and increase advertising revenues.

[ME 0301] - Part 1: Intro and Contribution (2:27)

Tim Archambault, V.P., digital media, Maine Today Media, says one key to building readership for The Portland Press Herald and his newspaper’s website is delivering accurate and immediate news “consistently.” Without that consistency, “The public will question you and your internal customers will question you,” and the newspaper’s credibility will be at peril.

[ME 0302] - Part 2: Skills (3:17)

Tim Archambault, V.P., digital media, Maine Today Media, says preparing for his current role has been a “learn-as-you-go” journey. He says a key to future success is being able to use competitive intelligence knowledge from sources such as Omniture and Google Analytics.

[ME 0303] - Part 3: Adaptation & the Future (3:29)

Tim Archambault, V.P., digital media, Maine Today Media, says The Herald will closely watch the results of The Boston Globe’s proposed two-tier website, expected to be launched in 2011, to determine if that strategy might work in Portland. Looking forward, Archambault expects printed newspapers will persist at least as long as his lifetime.